AtliQ Hardware's Comprehensive Sales Analytics Solution 📊
This project provides actionable insights into customer performance, market trends, and sales targets for AtliQ Hardware. By leveraging advanced analytics tools, this solution empowers data-driven decision-making, optimizing revenue streams and improving sales performance.
Developed a Sales Analytics Solution to:
- Analyze customer sales performance.
- Compare market performance with sales targets.
- Identify growth opportunities for business expansion.
- Power Query: Data extraction and transformation.
- Power Pivot: Data modeling and advanced analytics.
- DAX: Calculated columns and key performance indicators (KPIs).
- Excel: Visualization and report creation.
- Customer Net Sales Performance: Detailed analysis of customer performance.
- Market Performance vs Target: Comparison of market trends with sales goals.
- Top 10 Products: Highlights the best-selling products.
- Division-Level Report: Performance insights by business division.
- Top 5 & Bottom 5 Products: Analysis of high and low performers.
- New Products - 2021: Performance of recently launched products.
- Top 5 Countries - 2021: Geographical sales analysis.
-
ETL Process (Extract, Transform, Load):
- Imported multiple datasets into Power Query.
- Cleaned and transformed data for consistency and accuracy.
-
Data Modeling:
- Established relationships using a Star Schema.
- Connected tables for seamless reporting.
-
Power Pivot & Pivot Tables:
- Developed calculated columns and measures.
- Created dynamic and interactive reports using Pivot Tables.
-
DAX (Data Analysis Expressions):
- Created key metrics using formulas such as
CALCULATE,SUM,DIVIDE,RELATED.
- Created key metrics using formulas such as
-
Report Design & Formatting:
- Applied Conditional Formatting to visualize trends.
- Designed intuitive and user-friendly reports for easy navigation.
- 🚀 Customer Insights: Identified top-performing customers and areas for improvement.
- ⭐ Product Performance: Pinpointed high-performing products for better inventory planning.
- 🌍 Market Trends: Utilized geographical data for expanding into promising regions.
- Refined Understanding: Deep knowledge of sales data and reporting.
- User-Centric Design: Created intuitive and easy-to-navigate reports.
- Optimization: Improved report efficiency through fine-tuning.
- Systematic Planning: Followed a structured approach to reporting.