This GitHub repository contains a comprehensive data science project aimed at analyzing customer behavior and classifying them based on their likelihood to accept marketing campaigns. Additionally, it involves clustering customers into distinct segments for targeted marketing strategies. The project follows a structured approach, encompassing data exploration, preprocessing, modeling, evaluation, and visualization.
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This repository contains a data science project aimed at analyzing customer behavior and classifying them based on their likelihood to accept marketing campaigns. Additionally, the project involves clustering customers into different segments for targeted marketing strategies.
lijesh010/Customer_Analysis
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This repository contains a data science project aimed at analyzing customer behavior and classifying them based on their likelihood to accept marketing campaigns. Additionally, the project involves clustering customers into different segments for targeted marketing strategies.
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