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lisa-mcdonough/README.md

👋 Hi, I’m Lisa McDonough & this is my Portfolio

I turn raw data into clear, purposeful stories using Power BI, DAX, and (soon) Python.

With a background in data extraction, API integration, and business insight creation, I build dashboards that go beyond the numbers—they communicate. Whether I’m shaping metrics from a CRM pipeline or modeling bakery sales in Power BI, my focus is always the same: make it useful, make it understandable, make it impactful.


💼 What I Do

  • 📈 Visualize trends and performance using Power BI
  • 🧮 Write dynamic and readable DAX measures
  • 🔌 Connect and wrangle data via APIs and direct database access (Clover, SalesForce, SQL Server, etc.)
  • 🎬 Create video walkthroughs to explain and showcase insights
  • 🖊️ PowerPoint presentations with fully interactive embedded Power BI reports
  • 🛠️ Continuously level up (currently exploring Python for analytics)

🎯 Portfolio – Data Storytelling in Action

Welcome to my analytics portfolio—a collection of Power BI reports and walkthroughs designed to translate raw data into clear, compelling stories.

Whether you're an analyst, a hiring manager, or a fellow data enthusiast, I invite you to explore how I structure data models, write meaningful DAX, and build interactive visuals that speak for themselves.


🚗 Fleet Leasing: Power-BI Win/Loss Performance Analysis – Leasing Industry

Analyze CRM pipeline outcomes at a fictional leasing company. View accounts frequently requesting quotes without awarding business, drill into lost opportunities, and set performance goals using dynamic KPIs.

📁 FleetLeasingCompany
🎥 Videos inside: KPI overview, location breakdowns, product insights
📄 Includes: FleetLeasing.pbix, screenshots, FleetLeasingDAX.md, FleetLeasingELT_Process.md, presentation deck


🧁 Flour Power: Power-BI Staffing & Business Hours Analysis – Retail Industry

Follow sales at a fictional bakery chain—tracking daily patterns, product-level categorization, staffing suggestions based on aggregated daily sales, and optimal business hours by weekday.

📁 FlourPowerBakery
🎥 Videos inside: Overview, lost items, drillthroughs, and day-level insights
📄 Includes: FlourPower.pbix, screenshots, FlourPowerDAX.md, FlourPowerELT_Process.md


🧠 Areas of Focus

  • DAX for KPIs, time intelligence, dynamic visuals
  • Star schema modeling and ELT documentation
  • Drillthroughs and tooltips that guide the viewer
  • Clear, user-centered storytelling with visual polish

🏅 Certifications


🔗 Walkthrough Videos

All video walkthroughs are hosted on YouTube and linked inside each project folder.

If you want a quick taste, explore the Videos/ subfolders or view thumbnails alongside screenshots in the included README.md files.


✨ A Bit More About Me

  • 🎽 I approach analytics with a curious mindset and a collaborative spirit, always aiming to transform raw numbers into clear, actionable insights that truly guide companies forward.
  • 🧠 I'm drawn to tools that help data speak—APIs, narrative frameworks, schema diagrams, and automation
  • 🗂️ My GitHub is where I build, polish, and share ideas that grow into real-world skills
  • 🌐 My Website: YourDataVisualized.com

🙏 Acknowledgments

Special thanks to Microsoft Copilot for debugging chats and help with formatting the repositories in this portfolio.


⬆️ Back to top

Popular repositories Loading

  1. FlourPowerBakery FlourPowerBakery Public

    A comprehensive 8-page Power BI report providing in-depth analytics for the Retail Industry, featuring sales based staffing, optimization of operating hours key and product insights.

  2. FleetLeasingCompany FleetLeasingCompany Public

    A comprehensive 8-page Power BI report providing in-depth analytics for the Leasing Industry, featuring dynamic target settings for accounts, identifying accounts that request quotes but never awar…

  3. lisa-mcdonough lisa-mcdonough Public

    Power BI Portfolio